5 Things to Remember When Setting Up Social Media Accounts

Social media is a powerful tool for businesses to connect with their audience, build brand awareness, and drive engagement. Making sure to set up business accounts on various platforms can significantly boost your online visibility and engagement. From distinguishing between personal and business profiles to writing a strong bio and developing a content strategy, these steps will set you on the path to social media success.

Here are 5 things to remember when setting up social media accounts for your business:

1) Set Up a Business Profile Not a Personal One

When it comes to setting up social media accounts for your independent insurance agency, an important first step is creating business profiles rather than relying on personal accounts. The distinction between a business profile and a personal account is essential for establishing a professional image and effectively engaging with your target audience.

When creating your business profile, it is important to remember to add an agency-related profile photo. The most common profile image for a business is typically an agency logo. Avoid adding headshots as business profile photos so visitors don’t think they are viewing a personal page. When adding a cover photo, consider a team photo, your office building or the agency logo.

By creating a business social media profile, you convey a sense of professionalism and legitimacy to your audience. Personal accounts may blur the lines between your personal life and professional services, potentially confusing visitors. A business profile, on the other hand, allows you to showcase your agency’s brand identity, values, and services in a professional way.

2) Contact Information

Another essential step to include when setting up your business social media accounts is accurate and easily accessible contact information. By providing contact information, such as phone numbers, email addresses, and physical addresses on your social media profiles, you make it convenient for prospective clients to reach out to your agency.

Clear and visible contact information encourages action from your audience. Whether it’s requests for quotes or general questions, making it simple for users to get in touch with your agency increases the likelihood of engagement and conversion.

Remember, if any of your contact information changes, be sure to update your social media accounts as well.

3) Link to Your Website

Linking your website to your social profiles is a great way to drive traffic and encourage engagement between your agency and visitors.

By linking your agency website to your business social media accounts, you create a bridge between your social presence and your business. This can build engagement, drive traffic and strengthen your agency’s digital footprint.

Linking to your website from your social media profile can also positively impact your search engine optimization (SEO) efforts. Google considers backlinks from reputable sources, including social media platforms, when ranking websites. This can improve your website’s search engine rankings.

4) Create a Strong Bio

Another key element that should not be overlooked is the creation of a compelling bio or about us section. This section acts as the digital storefront of your business, offering visitors a quick glimpse into who you are and the services you provide.

First impressions are important in the digital world, and your bio is often the initial point of contact for potential clients. A well-crafted bio can leave a lasting impact and encourage visitors to explore more about your agency. Furthermore, a detailed bio can also help establish credibility and trust with your audience by showcasing your expertise, experience and core values within the insurance industry.

By incorporating calls-to-action or engaging language, you can prompt visitors to further explore your services or initiate contact with you. Ultimately, investing time and effort into crafting a strong bio on your social media accounts can help introduce your business, build credibility, and encourage interaction.

5) Develop a Content Strategy

A well-rounded social media presence requires the development of a strategic content plan. By outlining what content to post, when to post it, and how it aligns with your goals, you can ensure a consistent and engaging online presence.

A good content strategy not only builds your brand identity but also increases engagement with your audience. It helps you to create posts that resonate with followers, sparking conversations and interactions that can help build a sense of community around your agency. By sharing valuable insights and information, you can build credibility and trust with your audience, ultimately strengthening client relationships and driving business growth through your social media channels.

Don’t know where to get started in planning out your social media strategy? Trusted Choice has a monthly social media content calendar that can help you map out your social posting schedule using our ready-to-use social media content available for a variety of different topics and occasions. Each new calendar is released 30 days before the start of the new month. You can sign up to receive the content calendar in your email inbox automatically every month and access the calendars here.

For agencies that have limited time to dedicate to social media content development and planning, leveraging automation tools can be a real game-changer.

A top automation tool used by many independent agents is Social Jazz. This tool is designed to save time by creating a custom content calendar based on topics you choose, automatically scheduling posts, monitoring engagement, and analyzing performance metrics. By incorporating this automation tool into your digital strategy, you can enhance efficiency, maintain a consistent online presence, and focus on delivering high-quality content that resonates with your audience hassle-free. Big “I” members can take advantage of special pricing of just $15/mo instead of the usual $199/mo. For more information or to begin a 30-day free trial click here.

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For more tips and tricks to set your social media accounts up for success, check out our Trusted Choice Agency Social Media Guide for 2024!

Author

Mia McGowan

Marketing Coordinator, Trusted Choice