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Trusted Choice® is the national consumer brand representing the members of the Independent Insurance Agents & Brokers of America (the Big “I”). Founded in 1896, Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.

The Trusted Choice brand is available for use by all Big “I” members.  Through advertising campaigns and partnerships we are committed to educating consumers about the benefits of using an Independent Insurance Agent. We strive to increase brand awareness and buying consideration among consumers so you stay focused on what you do best – providing the best coverage options to your clients.

consumers reached nationally
increase in customer likelihood to recommend Trusted Choice agents
increase in reach from cause marketing

National Brand Campaigns

Home Field Advantage exists in baseball and insurance. In this spot, Hall of Fame Pitcher John Smoltz and real agents from New York and New Jersey bring the value of local Independent Agents to life in this partnership with the MLB network. The ad will air August 2021 through November 2021 and will earn over 48M consumer impressions nationwide.

You Do You illustrates how independent agents help customers find the best insurance options for individual needs while letting customers continue to focus on what matters most to them. The campaign launched in 2020 and can be seen on YouTube ads, Hulu, and Facebook ads. The campaign was recognized as a finalist in the digital marketing category by The Insurance Marketing & Communications Association (IMCA) at the 2020 annual conference.

30 Seconds to Know Insurance. Trusted Choice partnered with CNBC to create four 30 second commercials for four different business lines: RV Insurance, DIY home renovation, cyber, and remote workforce.

Trusted Choice partnered with CNBC’s Billion Dollar Buyer in 2018 to showcase how Independent Insurance Agents can protect businesses. The partnership earned Trusted Choice 6.2M impressions across TV commercials, Facebook, and display ads.

The Freedom Campaign is a national campaign highlighting the benefits that independent agents offer freedom of choice as compared to captive agents being tied to one carrier.