Boost Your Agency’s SEO with Backlinks
May 7, 2025
Categories:
Digital Marketing
As the insurance marketplace continues to evolve, more and more consumers are turning to the internet to find coverage. Being easy to find online and a first-page ranking is critical for many agencies to remain competitive.
SEO is a complex and detailed process that can be hard for many insurance agencies to master and stay on top of. One effective way to positively impact your website’s SEO and search engine ranking is by properly leveraging backlinks.
What Are Backlinks?
Simply put, a backlink is when another website links to a page on your agency website. Search engines use the number of backlinks as an indicator that your website has relevant content, is trustworthy and is of interest to others. However, not all backlinks are created equal.
Both quality and quantity are important with backlinks. It can be much more impactful if the sites linking to yours receive a lot of traffic and have a high domain authority, such as when the linked to website has a high ranking on Google. Top pages in Google results typically have almost 4 times more backlinks than those ranking lower, according to Backliko.
Why Are Backlinks Important for SEO?
According to Moz, backlinks are one of the top two criteria used by Google’s algorithm when ranking pages. A study by Ahrefs found that strong backlinks can affect a site’s traffic by as much as 20%.
Ultimately, the primary goal for your website is to rank higher in search engine results and increase your traffic. Backlinks help search engines identify your page as relevant and active, which improves your ranking. They also get your website more traffic when users are referred to your website.
How to Get More Backlinks
There are several ways to obtain more backlinks for your site. However, the primary goal should always be to have pages on your site that other people find useful. In most cases, your homepage will not be what is linked. Typically, informational pages answering specific questions or solving certain problems will be what drives the most traffic.
Here are some popular tactics for increasing your number of backlinks:
Create and maintain a blog. Keeping your blog up to date is one of the best ways to increase backlinks. Regularly post blog articles that help consumers through their buying journey. Content can be tailored towards people in the insurance buying journey or those in the process of buying something that will ultimately require insurance coverage, such as a new vehicle or home renovations. Also, consider content that could be helpful to people in different life stages, such parents or retirees.
Online reviews and testimonials. Backlinks from multiple review sites can be a big boost.
Local partnerships. Connecting with other businesses in your area is a great way to create relationships that can be mutually beneficial. Offer to write content they may find useful and can post online with links back to your site.
Respond to media requests. As an expert in your local community, there should be opportunities for you to showcase your knowledge with local media that can link readers to your site.
Carriers. Make sure your site is linked to carrier sites you do business with.
Enhancing the quality and quantity of your backlinks is a challenging yet crucial strategy for boosting your website’s visibility. Incorporating these practices into your long-term SEO strategy will not only improve your site’s authority but also elevate its ranking in search engine results.
—
See your website backlink score and several other metrics for free by reviewing your Digital Performance Hub from Trusted Choice. You can review real-time data on dozens of data points for your agency website in a user-friendly dashboard then begin creating a strategy for your local market.
