Small Business Saturday: An Opportunity for Independent Agents
November 20, 2025
Categories:
Advertising
Did you know Small Business Saturday isn’t just for retail shops and restaurants? As a local, small business, this day is also the perfect chance to highlight your agency’s role in the community, connect with other local businesses and remind your customers why choosing local matters. Independent agents like you don’t just serve your community, you’re a part of it.
Here are three key reasons why Small Business Saturday is an opportunity you don’t want to miss.
1) Showcase your role as a local business. Small Business Saturday is the perfect time to remind your community that you’re not just an insurance provider, but you’re a local small business too.
As an independent agent, you’re able to provide that personal connection and a deep understanding of your community’s unique needs. Use this day to highlight your local roots, whether it’s by sharing your story, promoting your involvement in community events, or simply emphasizing the personalized service you provide.
By positioning yourself as a trusted, local source, you can strengthen your relationships with current customers and attract new ones who value doing business with someone who truly understands their community.
If you need help showcasing your agency as a local, small business, check out our “Choose Local” marketing campaign. As part of your Big “I” membership, you have access to browse and share free, customizable materials including various print ads, videos, and social media graphics. This campaign was designed specifically for independent agents to help you easily spread the message of supporting local businesses, which of course includes your own.
To help showcase yourself as a local small business, consider hanging a “Choose Local” window cling in your entryway. You can request one for free directly from the Trusted Choice website. This is a great reminder as people pass by your business.
2) Build relationships with other local businesses. While Small Business Saturday is a great time to promote your own agency, it’s also a good chance to connect with other small businesses in your community. Partnering with local shops, restaurants, or community groups can create mutually beneficial opportunities to grow your networks and support one another. For example, you could simply use your platform to spotlight other local businesses on social media, showing your support and encouraging your customers to shop local.
These partnerships not only strengthen your community but also position your agency as a trusted ally to other small business owners, opening the door for future referrals and collaborations.
3) Engage with your community and boost visibility. Small Business Saturday is the perfect opportunity to connect with your community in meaningful ways while increasing your agency’s visibility. Consider hosting or sponsoring a local event, such as a holiday market, charity drive, or open house, to bring people together and showcase your agency’s commitment to the community.
Even small gestures, like handing out branded giveaways or sharing helpful tips on social media, can make a big impact. By actively participating in this day, you not only remind your community of the value you bring as a local business but also create opportunities to meet potential customers and strengthen relationships with existing ones.
The more visible and engaged you are, the more your community will see you as a trusted, go-to resource for their insurance needs.
