PR & Local Media Strategies
Why PR Matters for Independent Agencies
Independent agents play a vital role in educating and guiding their communities. Strategic public relations helps amplify that role by building credibility, driving brand recognition, and positioning your agency as a trusted voice on insurance and risk topics people care about.
When your expertise appears in local news, TV, radio, podcasts, or online media, it strengthens your agency’s reputation and helps consumers see the value of independent agents.
Earned media is one of the most trusted sources of information — and your community wants to hear from you.
Get access to ready-to-use tools that simplify pitching, improve communication, and help you confidently represent your agency in the media.
Topics include:
- Identifying newsworthy stories
- How to write a press release
- Leveraging LinkedIn
- Speaking with the media
- and much more
Need help knowing who to contact? We can help.
Complete the short form below and we’ll send you a curated list of relevant reporters, editors, producers, and media contacts in your state or local market. This saves time and sets you up to connect with the right people quickly.
Pitch Templates You Can Use Today
Whether you’re announcing agency news, highlighting community involvement, or educating consumers about market trends, these templates help you get started quickly.
Templates include:
- Community event or charity involvement
- Seasonal insurance education angles
- Hard market cost & consumer impact stories
- New hire and agency milestone announcements
- Local expertise commentary (e.g., storm season prep, small business risks)
Step 1: Request your media list
Get the right contacts delivered to your inbox.
Step 2: Choose your pitch or press release template
Customize it with your agency name, expertise, and local relevance.
Step 3: Send your pitch and follow up
A simple, clear message increases your chance of getting featured.
Need help? Our team is here to support state associations and independent agents with best practices and guidance. Email Trusted.Choice@iiaba.net for assistance.
Upcoming Webinar Schedule:
PR 101: Best Practices for Independent Agents
📅 March 4 | ⏰ 12:00 PM ET
Learn how earned media works, why it builds trust faster than ads, and how to use Trusted Choice® PR tools to raise your agency’s local profile.
How to Position Agents as Industry Thought Leaders
📅 May 6 | ⏰ 12:00 PM ET
Turn what you already know into media-ready insights. Learn how to write commentary, develop op-eds, and become a go-to source for reporters.
Social Media Best Practices
📅 June 3 | ⏰ 12:00 PM ET
Maximize every media win. Learn how to amplify coverage on social media, extend reach, and reinforce credibility across digital channels.
Crisis Communications
📅 September 9 | ⏰ 12:00 PM ET
Prepare before it matters. Learn how to respond clearly and confidently during difficult situations—while protecting trust and reputation.