The FY25 Trusted Choice Consumer Matching Grant program is now open. This program was developed to recognize and foster the critical role of Big “I” state associations in promoting Trusted Choice Independent Agents to consumers.
The maximum awarded per state is $60k, with no minimum based on the following funding formula.
| State Matching Grant Formula
Contribution |
State Contribution | Trusted Choice Contribution |
| Tier 1 – 200% Match | $ 10,000.00 | $ 20,000.00 |
| Tier 2 – 100% | $ 10,000.00 | $ 10,000.00 |
| Tier 3 – 50% | $ 30,000.00 | $ 15,000.00 |
| Tier 4 – 25% | $ 60,000.00 | $ 15,000.00 |
| Total |
$ 110,000.00 |
$ 60,000.00 |
The program is open to cover advertising that occurs during the fiscal year of September 1, 2024, to August 31, 2025. The funding will be awarded to IIABA state associations based on the criteria below on a first-come, first-served basis. For questions, please contact Kasey.connors@iiaba.net or Mia.McGowan@iiaba.net.
Unfortunately, we are no longer offering the Make-A-Wish grant anymore. Thank you for your continued support of that program in past years.
View and apply for the Consumer Matching application using the link below:
The state association grant program was developed to recognize and foster the critical role of IIABA state associations in supporting Trusted Choice and IIABA members.