The FY26 State Matching Grant program will be open for applications on November 3, 2025. This program will now focus on states helping with initiatives that generate earned media, strengthen relationships with local outlets, position agents as go-to experts in their markets, and amplifying regional insurance issues that affect different states. This is different from what qualified in previous years so please review this years’ guidelines before submitting.
The maximum awarded per state is $45k, with no minimum based on the following funding formula.
| State Matching Grant Formula
Contribution |
State Contribution | Trusted Choice Contribution |
| Tier 1 – 200% Match | $ 10,000.00 | $ 20,000.00 |
| Tier 2 – 100% | $ 10,000.00 | $ 10,000.00 |
| Tier 3 – 50% | $ 30,000.00 | $ 15,000.00 |
| Total |
$ 50,000.00 |
$ 45,000.00 |
The program is open to costs that occurs during the fiscal year of September 1, 2025, to August 31, 2026. The funding will be awarded to IIABA state associations based on the criteria below on a first-come, first-served basis. For questions, please contact Mia.McGowan@iiaba.net.
View and apply for the Consumer Matching application using the link below:
The state association grant program was developed to recognize and foster the critical role of IIABA state associations in supporting IIABA members locally.
Please return on November 3, 2025 for link to apply.