About Trusted Choice

Trusted Choice® is the national marketing brand created exclusively for Big “I” (Independent Insurance Agents & Brokers of America) members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: Choice, Customization, and Advocacy.

The Big “I” is a national association offering more than 25,000 independent agency locations and the employees the tools, resources, advocacy and support to maintain excellence in business and customer service. Independent insurance agencies and brokers represent more than one insurance company so they can offer a clients a wider choice of auto, home business, life and health coverage as well as retirement and employee benefits products.

Trusted Choice was created by the Big “I” volunteer interdependent insurance agents and carrier partners to highlight the benefits independent insurance agencies and brokerages offer consumers: choice of companies, customization of policies and advocacy support. Trusted Choice is one of the many exclusive benefits afforded to Big “I” members.

Trusted Choice is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach and influence consumers. The brand offers IA’s greater consumer awareness by providing top quality
resources to assist them in effectively marketing and advertising in their local marketplace.

Trusted Choice agencies benefit from the following:

• Licensed use of the consumer-tested Trusted Choice Logo and Pledge of Performance.
• Exposure through national advertising and public relations campaigns.
• Customizable advertising materials.
• Informative consumer articles that can be used in agency newsletters, websites, social media or mailings via Content To Share.
• Support from many Trusted Choice industry partners.
• Our Marketing Reimbursement Program that can help offset the cost of certain marketing activities.

There is another trade association for independent agents, but they do not have a branding program similar to Trusted Choice.

Trusted Choice Carrier Partners support the brand as a way of demonstrating their commitment to the independent agency system, and their confidence in their agents’ unparalleled value.

As long as an agent is a member of the Big “I,” they have exclusive access to Trusted Choice and trustedchoice.com.

If an agent is a member of their respective Big “I” state association, they are automatically a member of the national association and have access to Trusted Choice. As long as they agree to the Trusted Choice License Agreement (basically saying they won’t use the logo or brand inappropriately), they are considered a Trusted Choice member agency and have access to all of the tools and resources.

While Trusted Choice and trustedchoice.com are part of the same brand, each has a different purpose.

Trusted Choice exists to provide agents with marketing resources and amplify the Trusted Choice brand highlighting the value of Independent Agents bring. There is no charge for Trusted Choice resources.

TrustedChoice.com is an online resource for connecting insurance buyers with Big “I” member agencies through digital marketing tactics. All Big “I” members are listed on the National Directory of Independent Insurance Agents for no charge, however agencies may choose to upgrade to an Advantage subscription for a premium listing, stronger SEO boost, to be recommended through the site content, and receive real-time referrals and leads.