About Trusted Choice

Trusted Choice® is a membership benefit created exclusively for Big “I” (Independent Insurance Agents & Brokers of America) members to help agents with their marketing efforts by providing a full suite of programs and resources including marketing materials, social media resources, reimbursement dollars, toolkits/guides, trainings, and more. This is not a market access program, but a collection of resources designed to help members highlight the strengths of independent insurance agents. 

The Big “I” is a national association offering more than 25,000 independent agency locations and the employees the tools, resources, advocacy and support to maintain excellence in business and customer service. Independent insurance agencies and brokers represent more than one insurance company so they can offer a clients a wider choice of auto, home business, life and health coverage as well as retirement and employee benefits products.

Trusted Choice was created by the Big “I” volunteer interdependent insurance agents and carrier partners to highlight the benefits independent insurance agencies and brokerages offer consumers: choice of companies, customization of policies and advocacy support. Trusted Choice is one of the many exclusive benefits afforded to Big “I” members providing you with full access to a suite of marketing resources. 

There is another trade association for independent agents, but they do not have marketing resources available similar to Trusted Choice. 

Trusted Choice Carrier Partners support the brand as a way of demonstrating their commitment to the independent agency system, and their confidence in their agents’ unparalleled value.

If an agent is a member of their respective Big “I” state association, they are automatically a member of the national association and have access to Trusted Choice. As long as they agree to the Trusted Choice License Agreement (basically saying they won’t use the logo or brand inappropriately), they are considered a Trusted Choice member agency and have access to all of the tools and resources.