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This page is to help make sure the info about Trusted Choice programs and resources on your site is accurate and up to date without you having to look all over our site.

You can of course include as little or as much info about Trusted Choice on your site as you like, it is recommended that, unless you plan to update it regularly, you use evergreen language and then link to our site for details so members do not get confused by outdated information.

You can just highlight Trusted Choice as a whole or you can highlight individual programs you feel may be of interest to your members.

Copy with specific URLs is below:

Please contact with any questions.

Trusted Choice Overview

Trusted Choice is the national marketing brand created exclusively for Big “I” members to help consumers understand the value Independent Agents offer. Differentiate your agency from the competition by leveraging our reach, expertise and savvy to increase your business.

Trusted Choice resources can amplify your local marketing and are completely free to use. You will find professionally developed marketing campaigns that can be customized to include your agency info, tools to streghthen your digital presence, reimbursement for certain marketing activities, and more!

Visit the Trusted Choice site


Marketing Campaigns
(If you choose to highlight any specific campaigns, the most recent one is the Big Picture Campaign)

Trusted Choice has a selection of professionally developed marketing campaigns available for your use. Many of these materials were used in national marketing efforts to promote the Trusted Choice brand. You will find digital and print ads, social media graphics, videos and radio clips that can all be customized by Trusted Choice for no charge to include your agency logo and info.

View the Marketing Campaigns


The Trusted Choice logo is recognized by consumers nationwide and conveys reliabilitiy and expertise. Add the Trusted Choice logo to your own marketing materials, website, advertisements or anything consumer facing to leverage the reputation we have built with insurance shoppers.

View logos



Digital Tools

Trusted Choice has an array of digital tools available to help strengthen your agency’s online presence.

Free Website Analysis

Is your website providing a good user experience? Would you like to rank higher in search engine results? Sign up for a free Digital Review that provides a detailed report outlining ways to improve your site.



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Time for New Website?

If it’s been more than 4 years since you updated your site, it may be time to build a new one all together. Trusted Choice has partnered with several industry leading web providers who have years of experience creating websites for independent agents.

Visit the Preferred Partners page for pricing info and to scheudle a demo!

Learn More

Need Help With Social Media?

If you are struggling to find insurance related content to post on your social media channels, Trusted Choice has you covered. Check out our Content to Share library for ready to use social media graphics as well as articles, videos and infographics that can also be used in emails or in blogs.


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Get Financial Support
(note: this info changes every year and will be updated in 2022)

Trusted Choice can help offset the cost of certain marketing activities and will reimburse you a portion of your expenses for things like cobranding with the Trusted Choice logo in your marketing efforts, building a new website with one of our Preferred Partners or signing up for an Advantage subscription on

Members are eligible for over $2,000 in reimbursement!

Learn more